Monday, July 23, 2012

Wristbands Make High-Demand Ticket Sales Fair for Everyone

If you have a favorite sports team or an entertainer that you have been anxiously awaiting to see perform live, you can understand the excitement of purchasing tickets when you’re finally given the opportunity. When a sports team or entertainer is popular enough, tickets can be hard to come by. People will stand in line for a painstaking number of hours at a chance to get a ticket. Some people may even set up camp and snuggle up in sleeping bags overnight. They make a pre-event out of purchasing tickets for a main event .



As exciting as this may be for some folks, it's not for most and causes a couple of concerns. The first concern is safety. The second concern is that people who do not have an inordinate amount of time to stand in line are taken out of the running to get tickets from the get-go.

Pre-ticket sales wristbands even out the playing field for everyone who wants to purchase event tickets. Additionally, they help ticketing vendors and venues to help prevent any possible pandemonium that could break out as excitement about the event builds. Pre-ticket sales wristbands bring order to what could otherwise be a chaotic process.

Pre-ticket sales
wristbands are imprinted with a number and have a pull-off tab, which is imprinted with the same number as the wristband itself. Whether for a high-demand sporting event or live concert, the sale process that accompanies pre-ticket sales wristbands is efficient and fair. Following is a sample of how that process might work to ensure all enthusiasts are given an equal opportunity to purchase tickets:

•    People are allowed to begin forming a line for pre-wristband distribution two hours before the tickets go on sale. For instance, if tickets go on sale at 10:00 a.m., then people can start standing in line beginning at 8:00 a.m. that same morning.

•    Upon showing proof of payment ability, one nontransferable pre-ticket sales wristband is placed around each person’s wrist.

•    A distribution cut-off time is set about an hour after it starts. So, if pre-ticket sales wristbands started being distributed at 8:00 a.m., then the cut-off time might be 9:00 a.m.

•    Half an hour after the cut-off of pre-sales wristbands distribution, a random drawing takes place. Each person with a pre-sales wristband on their wrist has one entry in the random drawing.

•    The person who is wearing the pre-sales wristband with the number that corresponds to the number on the tab that was randomly drawn gets the first spot in line.

•    The person wearing the pre-sales wristband with the number that immediately succeeds the randomly selected number is next in line. All remaining participants fall in line sequentially—all the way through the person wearing the highest numbered pre-sales wristband. From that point, the line continues with the lowest numbered pre-sales wristband up to the randomly selected number.

To increase efficiency and alleviate overcrowding in line, one rule that ticket vendors or venues might want to enforce is that only people wearing a pre-sales wristband can stand in line. Any pals that are tagging along should step away from the line.

There are other processes that can be implemented. It depends on the type of event and the number of tickets available. It might be necessary to use the process described above, but add a few waves to it. Maybe the first 100 people in line are in the first random drawing; the next hundred people are in a second random drawing, and so on. Since it is unknown how many tickets each person might purchase—even if there is a limit—not everyone wearing a pre-sales wristband would be guaranteed the opportunity to purchase tickets.

One fun and effective way to bump up sales with pre-ticket sales wristbands is to hold a contest. Some professional baseball clubs have put this system to use already:

•    Make a large number (let's say 8,000) of pre-sales wristbands available on a first come, first served basis during specified hours on a specific day or two—for example, from 9:00 a.m. to 5:00 a.m. on a Saturday and Sunday.

•    Team up with a local radio station and have winners of a random drawing using the numbered tabs from the matching numbered pre-sales wristbands announced during a broadcast as well as on the team’s website.

•    All the winners get first dibs at purchasing tickets before open selling begins.

Pre-sales wristbands add efficiency and fairness to the process of selling high-demand tickets. Click here
 

Thursday, July 12, 2012

Organizing Fun Raffles and Door Prizes with Wristbands

Raffles and door prizes always add a bit ofexcitement to any event, whether it’s a charity fundraiser, company holidayparty, fair or carnival, anniversary celebration at bar or restaurant, orspecial promotion for a business, like a car dealership. Prizes serve as greatincentive for people to attend an event. Who doesn’t love to hear their namecalled and win a great prize?
Tabbed wristbands are an economical way tokeep raffle and door prize drawings organized. They also prevent the people whoenter from losing their tickets. There are no tickets to lose. When someonepurchases a raffle entry or enters a door prize drawing, they are given atabbed wristband. The tear-off tab has a number imprinted on it that matchesthe number imprinted on the wristband itself. The numbered tab is removed andentered into the drawing, while the tabbed wristband is securely fastenedaround the wrist. 


 Whether the event lasts an evening, like acharity fundraiser, or all day, like a local fair, people can just glance attheir wrist when a winning number is called. There’s no digging throughpockets, wallets and purses. No lost tickets.  No missing out on fabulous prizes.
Tabbed wristbands also come in multi-tabdesigns. This is beneficial when people want to purchase more than just oneraffle ticket. Why not increase the odds of winning a prize, right? For eachraffle ticket they purchase, a numbered tab is removed from their tabbedwristband and then placed into the drawing. All the matching numbers are imprintedon their tabbed wristband. You can get up to five tabs on a tabbed wristband.If someone wants to purchase more than five raffle tickets, they just getanother tabbed wristband. Easy!
Tabbed Tyvek Wristbands come ina wide variety of solid colors. Toadd more fun andflair, custom imprint logos, coupons, or quick response (QR) codes onto tabbedwristbands. Doing so enables you to further promote the brand or cause. Youwill make a strong impact with guests and participants by reinforcing yourbranding message.
Custom imprinting on tabbed wristbands is aneffective way to get raffle participants and guests who are eligible for doorprizes to take action. Imprint the charity or company logo, along with a QRcode that, when scanned with their Android or iPhone, takes people to theappropriate Facebook page where they can “like” the brand. When the number ontheir tabbed wristband is called as the winner, they can post what they won,who gave it to them, where they’re at, how much fun they’re having and howgreat the company is or what an incredible cause it is.
Another way to put tabbed wristbands to workfor you is by selling advertising space to sponsors. This strategy may helpcover the cost of the tabbed wristbands. In fact, you might even make a profit.Or, maybe you want to do an exchange. If a sponsor donates a prize worth Xamount of dollars to the raffle or door prize drawing they get to advertise onthe tabbed wristbands.
Sponsors can have their logo and a coupon orpromotion imprinted on the tabbed wristbands. It could be something as simpleas, “Come to our store, show us your wristband, get 20% off any purchase!” or “Showus this wristband, buy one item full price, get $20 off 2nd item.” Sponsorscanalso take advantage of QR codes with an invitation to follow them on Twitter orlike them on Facebook to get exclusive discounts.
Any way you cut it, custom imprinting ontabbed wristbands is strategic branding. It's like a walking, talking mini billboard.When people have a great time at an event, they are likely to hold onto thememory for a while. When that happens, as it often does, the tabbed wristbandwill stay on the guest’s wrist for a while. Especially, if it looks cool with agreat logo or useful coupon. Winning a prize would be an added bonus!
The fun colors of Tabbed party wristbands withcustom imprinting will catch the eyes of family, friends and acquaintances atwork, the grocery store, the gym, the hair salon, the mall and more. Curiositywill be struck. Questions will be asked. Whether they won a prize at the eventor not, guests will provide a positive testimonial of your brand and sponsors. Word-of-mouthadvertising is powerful.