Monday, July 23, 2012

Wristbands Make High-Demand Ticket Sales Fair for Everyone

If you have a favorite sports team or an entertainer that you have been anxiously awaiting to see perform live, you can understand the excitement of purchasing tickets when you’re finally given the opportunity. When a sports team or entertainer is popular enough, tickets can be hard to come by. People will stand in line for a painstaking number of hours at a chance to get a ticket. Some people may even set up camp and snuggle up in sleeping bags overnight. They make a pre-event out of purchasing tickets for a main event .



As exciting as this may be for some folks, it's not for most and causes a couple of concerns. The first concern is safety. The second concern is that people who do not have an inordinate amount of time to stand in line are taken out of the running to get tickets from the get-go.

Pre-ticket sales wristbands even out the playing field for everyone who wants to purchase event tickets. Additionally, they help ticketing vendors and venues to help prevent any possible pandemonium that could break out as excitement about the event builds. Pre-ticket sales wristbands bring order to what could otherwise be a chaotic process.

Pre-ticket sales
wristbands are imprinted with a number and have a pull-off tab, which is imprinted with the same number as the wristband itself. Whether for a high-demand sporting event or live concert, the sale process that accompanies pre-ticket sales wristbands is efficient and fair. Following is a sample of how that process might work to ensure all enthusiasts are given an equal opportunity to purchase tickets:

•    People are allowed to begin forming a line for pre-wristband distribution two hours before the tickets go on sale. For instance, if tickets go on sale at 10:00 a.m., then people can start standing in line beginning at 8:00 a.m. that same morning.

•    Upon showing proof of payment ability, one nontransferable pre-ticket sales wristband is placed around each person’s wrist.

•    A distribution cut-off time is set about an hour after it starts. So, if pre-ticket sales wristbands started being distributed at 8:00 a.m., then the cut-off time might be 9:00 a.m.

•    Half an hour after the cut-off of pre-sales wristbands distribution, a random drawing takes place. Each person with a pre-sales wristband on their wrist has one entry in the random drawing.

•    The person who is wearing the pre-sales wristband with the number that corresponds to the number on the tab that was randomly drawn gets the first spot in line.

•    The person wearing the pre-sales wristband with the number that immediately succeeds the randomly selected number is next in line. All remaining participants fall in line sequentially—all the way through the person wearing the highest numbered pre-sales wristband. From that point, the line continues with the lowest numbered pre-sales wristband up to the randomly selected number.

To increase efficiency and alleviate overcrowding in line, one rule that ticket vendors or venues might want to enforce is that only people wearing a pre-sales wristband can stand in line. Any pals that are tagging along should step away from the line.

There are other processes that can be implemented. It depends on the type of event and the number of tickets available. It might be necessary to use the process described above, but add a few waves to it. Maybe the first 100 people in line are in the first random drawing; the next hundred people are in a second random drawing, and so on. Since it is unknown how many tickets each person might purchase—even if there is a limit—not everyone wearing a pre-sales wristband would be guaranteed the opportunity to purchase tickets.

One fun and effective way to bump up sales with pre-ticket sales wristbands is to hold a contest. Some professional baseball clubs have put this system to use already:

•    Make a large number (let's say 8,000) of pre-sales wristbands available on a first come, first served basis during specified hours on a specific day or two—for example, from 9:00 a.m. to 5:00 a.m. on a Saturday and Sunday.

•    Team up with a local radio station and have winners of a random drawing using the numbered tabs from the matching numbered pre-sales wristbands announced during a broadcast as well as on the team’s website.

•    All the winners get first dibs at purchasing tickets before open selling begins.

Pre-sales wristbands add efficiency and fairness to the process of selling high-demand tickets. Click here
 

3 comments:

  1. Very interesting article it is.but i would prefer for custom silicone wristbands. thanks for the article here.

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  2. good to read this i like tyvek event wristbands. I use often in parties and buy from uswristbands.com. The specialty of this we can place online orders and by phone its very simple they provide delivery intime and specially quality product. Thanks

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